Knowledge Graph
A structured network of entities, concepts, and their relationships. AI systems use knowledge graphs to understand how topics, people, places, and organizations relate to each other.
Also known as: entity graph
A knowledge graph is a structured representation of entities (people, places, organizations, concepts, products) and the relationships between them. AI systems, search engines, and language models use knowledge graphs to understand context and make inferences about how different pieces of information connect.
For websites, knowledge graph alignment means structuring content so that it connects to entities that AI systems already know about. When a website's content, schema markup, and entity signals align with established knowledge graph nodes, AI systems can place that website's information in context ... increasing the likelihood that it will be surfaced and cited accurately.